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An Australian brewery will provide a free beer for every adult in the country if the Australian cricket team wins the Ashes series against England.
Carlton and United Breweries – who make Fosters, Kronenbourg, Corona and Carlsberg among others – announced the promotion in Sydney today at a launch attended by the Australia captain Ricky Ponting.
If Australia wins back the Ashes, the brewery will print vouchers in five Australian newspapers which can be redeemed for a bottle of its beer. The promotion could cost the brewer as much as A$20m (£12m).
The first Test begins in Brisbane on 25 November, with the final Test in January. England have not won a series in Australia for 24 years.
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