Chinese Rename UK Attractions
Every year thousands upon thousands of Chinese tourists arrive in Britain to explore our historic landmarks (spending up to £500 million annually), so VisitBritain launched a ‘Great Names for Great Britain’ campaign to allow Chinese tourists to rename top attractions.
The campaign was launched after VisitBritain noticed a growing trend in China to give literal names for things like places, food and even celebrities. They then took to China’s Weibo and WeChat social medical channels and asked users to suggest new literal names for 101 of the UK’s top tourist attractions.
Over the 10 week campaign they received 13,000 suggestions, including ‘London Cone’ for The Shard, ‘Tall, Rich and Handsome Street’ for Savile Row, ‘Wall of Eternity’ for Hadrian’s Wall and ‘Big White Streaker’ for the Cerne Abbas Giant.
This means that over 100 of the UK’s top tourist hot spots could soon have these literal names attached – what this space!
This latest campaign forms part of a £1.6 million marketing plan to encourage more Chinese tourists to the UK – with the aim of doubling the value of the Chinese market for Britain by 2020.
Official figures have confirmed that 2014 was a record year for visitors to the UK, with numbers up 6% annually (reaching 24.8 million) and visitor spending up 3% (to £21.7 billion!).
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