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Australian Tourism now Targeting Older Travellers

Australia is one of the biggest and most popular backpacking hotspots in the world, thousands of young people head there every year, to explore and have an adventure. Most visit the popular tourist attractions, enjoy the beach, surf, backpack, explore Australia’s vast wildlife and enjoy the amazing nightlife.

However, the Australian Tourism Board are obviously unsatisfied by monopolising the travel plans of the under 30s, and now they are launching a new campaign to target the older traveller. The new marketing strategy, worth one million pounds, involves a television advert as well as other advertising, which depicts some of the most popular and beautiful destinations in Australia, and shows the country in a more mature light.

Australia is not simply a place for the young to backpack and party, it is a luxury destination which can provide an amazing holiday for the over 50s market.

In recent years the over 50s market has been increasing and evolving, as more older travellers embark on longer and more exotic holidays every year. The Australian Tourism Board are obviously trying to tap into this important demographic, to lure older travellers with more disposable income, to their shores.

Whatever your age, if you are planning a trip to Australia this year, Holidaysafe have an affordable and comprehensive travel insurance policy to suit your holiday. Whether you need Backpacking Travel Insurance or the more mature Long Stay Travel Insurance, every Holidaysafe policy includes the following benefits;

. Cover for trips up to18 months in duration.
. Europe, Australasia and Worldwide cover options available.
. Two return trips home allowed free of charge.
. Cover for working holidays.
. Cover for a range of activities free of charge, with the option to increase your cover to include many more.
. Medical Emergency assistance helpline available 24 hours a day, 365 days of the year.
. 14 day cooling off period.
. Cover for emergency medical expenses including repatriation, personal liability, legal expenses and personal accident.
. Discounts given for couples and families.
. Buying your cover online gets you a 15% discount against our UK customer service centre prices.

Please note, Holidaysafe's online prices automatically include a 15% discount against our Customer Service Centre prices.
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