ABTA Report on Cruising Trends
According to the Association of British Travel Agents’ (ABTA’s) annual Holiday Habits report, cruising is currently the 7th most popular holiday type, with 8% of all Brits taking a cruise in the last 12 months. Of these people, 68% would be happy to go on another cruise, with only 32% preferring not to cruise again.
Interestingly, of the people who had never taken a cruise, 55% would like to go cruising, compared to 45% who don’t think it is for them. Furthermore, although cruising remains a favourite holiday type amongst the older age brackets (71% of people 65+ would take another cruise), the non-cruising over 65s were split 50/50 on their desire to start cruising, whereas a whopping 61% of 18-24 year olds would like to take a cruise at some point during their lives.
When asked what cruisers value most about their holiday of choice, 74% rated the chance to see multiple destinations, however this answer has seen a 3% drop since 2015. Quality of food and drink also saw a slight decrease from 70% to 69%, but quality of accommodation went up from 50% to 68%.
The biggest drop was seen in ‘the glamour of cruising’, which declined in importance from 36% to 28%. This is especially interesting, as cruising used to be somewhat of a luxury and symbolic of status, whereas now cruising is catered and available to a range of passengers, from young families to retired couples.
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