To enable us to direct you to the right agent, please select from below

ABTA Report on Cruising Trends

According to the Association of British Travel Agents’ (ABTA’s) annual Holiday Habits report, cruising is currently the 7th most popular holiday type, with 8% of all Brits taking a cruise in the last 12 months. Of these people, 68% would be happy to go on another cruise, with only 32% preferring not to cruise again.


Interestingly, of the people who had never taken a cruise, 55% would like to go cruising, compared to 45% who don’t think it is for them. Furthermore, although cruising remains a favourite holiday type amongst the older age brackets (71% of people 65+ would take another cruise), the non-cruising over 65s were split 50/50 on their desire to start cruising, whereas a whopping 61% of 18-24 year olds would like to take a cruise at some point during their lives.

When asked what cruisers value most about their holiday of choice, 74% rated the chance to see multiple destinations, however this answer has seen a 3% drop since 2015. Quality of food and drink also saw a slight decrease from 70% to 69%, but quality of accommodation went up from 50% to 68%.

The biggest drop was seen in ‘the glamour of cruising’, which declined in importance from 36% to 28%. This is especially interesting, as cruising used to be somewhat of a luxury and symbolic of status, whereas now cruising is catered and available to a range of passengers, from young families to retired couples.

If you’re planning a voyage, make sure you invest in specialist cruise travel insurance. Visit for more information on our great value cruise extension.

Please note, Holidaysafe's online prices automatically include a 15% discount against our Customer Service Centre prices.
Share this page:
//nanorep floating widget